Zadok Fourty Four
Thank you Mr. Rand.
Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.
— Paul Rand
“The lines are fading and the concepts that dictate good design are becoming more universal every day.” - (codrops)